The APMS has the following structure of active work groups:
Premium services & mCommerce
The mission of this work group is to create a sound market environment for the provision of mobile payment services, and mutual informing of members of the work group about trends and new possibilities in the sphere of premium services for the benefit of the end customer. The members of the group continuously monitor the observance of rules set for the provision of services of chargeable calling (audiotext) and chargeable SMS (Premium SMS) and deals with violations on the part of the providers of these services on an individual basis. The portal platmobilem.cz, operated by the group, informs customers about services that may be paid for via mobile phones, including the option of finding the price of the service and its provider – this may be used, among other things, to make warranty claims in respect of the service.
The goal of this work group is to create a sound market environment for the introduction of mobile phones to the market in the Czech Republic. This means in particular securing equal conditions for all entities manufacturing and importing mobile phones in the Czech Republic. Within its activities, the group attends to issues related to the aforementioned sphere, including issues concerning consumer protection, payment obligations related to the import and use of mobile phones (for instance broadcasting fees or substitute royalties), environmental protection and the monitoring of applicable legislation and communication with public administration bodies.
Social Responsibility Group
The group takes part in mobile operator projects, which are based on a responsible approach to society, enlightenment and education in the safe application of mobile technologies. An integral part of their activities is also the support of non-profit organizations. The group is currently working on improving and expanding the SMS donation system.
NFC & identification
The goal of the work group is to contribute to the acceleration of the development and expansion of mobile contactless and identification services on the Czech market; while the group focuses especially on the standardization and simplification of the implementation of this technology in the Czech Republic. Other significant activities of the group include the education of the market in the issue of mobile contactless technologies for which mass distribution in the near future is envisaged.
Regulation and legislation
The activities of this work group lie mainly in the preparation and sending of expert opinions concerning draft laws and regulations; the group may also initiate such proposals. Among other things, the group presents its statements on the regulatory proposals prepared by the Czech Telecommunication Office, especially in respect of general issues. The group’s activities also include preparing opinions on strategic and political documents that are prepared by state authorities in the sphere of electronic communications (e.g. Digital Czech Republic or terms for the frequency auctions). The representatives of the group communicate, on a regular basis, with the representatives of state authorities - especially the Ministry of Industry and Trade and the Czech Telecommunication Office - in relation to issues concerning mobile communications.
The group’s activities especially focus on the definition and unification of the procedure of all operators for the execution of number porting in mobile networks. The group’s activities also include the preparation of opinions in respect of regulatory proposals from the Czech Telecommunication Office (ČTÚ).
This work group covers a wide range of activities in the sphere of mobile marketing. The main activities of the group include standardization of advertising formats on mobile phones and assignments for the unified monitoring and reporting of the number of mobile internet users, which is done in cooperation with the Association for Internet Advertising (SPIR).